(But friends call me Calle) I'm a Swedish Creative (Art Director) living in New York. What I bring to the table is highly conceptual and strategic abilities, inclusive and inspirational leadership, positivity and a drive to push my work further to create impactful ideas, concepts and executions—regardless of media and budget. I'm passionate about culture and trends in tech, art, music, design, fashion and film. This passion is not only keeping me up-to-date with what’s new, it’s also my tool to create relevant and meaningful communication for clients.
Amazon was releasing the new Alexa+ with AI capabilities and needed a relaunch and new branding. I helped lead the work on the design, motion design and concept of the new brand and assets.