Social & Performance Marketing

Hi, I'm Carl

(But friends call me Calle)
I'm a Swedish Creative (Art Director) living in New York. What I bring to the table is highly conceptual and strategic abilities, inclusive and inspirational leadership, positivity and a drive to push my work further to create impactful ideas, concepts and executions—regardless of media and budget. I'm passionate about culture and trends in tech, art, music, design, fashion and film. This passion is not only keeping me up-to-date with what’s new, it’s also my tool to create relevant and meaningful communication for clients.

About the project

This is a collection of work to showcase examples of my experience and range of clients I have worked with to lead and enhance their performance marketing and social presence—to optimize engagement and ROI. These examples are results of carefully considered creative strategies I've developed based on market insights and performance data.