IBM
The Harmonic State

We were tasked with marketing IBM Watson to IT Engineers, and our problem was that few knew what IBM Watson actually is or what it does. However, we knew 90% of our target group are gamers. Our Solution: A game, with three different levels based on real client stories, that through interaction, sound design and messaging demonstrates how IBM Watson helps collect critical insights needed to transform business operations from dissonance to harmony.

This project has received a lot of recognition for the concept and execution, but I’m the most proud of our how we partnered with the IBM team and made something that is very different from what they normally do—and it payed off.