(But friends call me Calle) I'm a Swedish Creative (Art Director) living in New York. What I bring to the table is highly conceptual and strategic abilities, inclusive and inspirational leadership, positivity and a drive to push my work further to create impactful ideas, concepts and executions—regardless of media and budget. I'm passionate about culture and trends in tech, art, music, design, fashion and film. This passion is not only keeping me up-to-date with what’s new, it’s also my tool to create relevant and meaningful communication for clients.
To help Schweppes Australia launch their new range of mineral water infused with subtle flavors, targeting young adults, we created this unsubtle advertising campaign.