Pampers
#BetterForBaby

About the project

After asking the world to share what they would do to be #BetterForBaby, we listened to the online conversations, and helped to fulfill mothers’ pledges to their babies by making them come true.

Recognition

Creativity Online - Editor's Pick
Webby Awards finalist - Brand Strategy
Webby Awards finalist - Family & Parenting
Effie Awards - finalist
One Show - Merit

Credits

Agency: Saatchi & Saatchi NY

Scroll down

More work