(But friends call me Calle) I'm a Swedish Creative (Art Director) living in New York. What I bring to the table is highly conceptual and strategic abilities, inclusive and inspirational leadership, positivity and a drive to push my work further to create impactful ideas, concepts and executions—regardless of media and budget. I'm passionate about culture and trends in tech, art, music, design, fashion and film. This passion is not only keeping me up-to-date with what’s new, it’s also my tool to create relevant and meaningful communication for clients.
For the Olympic and Paralympic Games in Paris 2024, I helped Xfinity's in-house agency lead the creative work and development of an AR-experience for their campaign "The Fastest Connection To Paris", that was breaking new ground and pushing the boundaries for web-AR. We created a literal manifestation of their campaign—a virtual portal to Paris that gave users a unique preview and experience of Team USA, captured in 3D, before the games began.